As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
Firstly, it's pivotal to understand what we mean by a 'topical map'. A topical map for Local SEO uses a network of locale SEO topic map closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
The success of a topical map is determined by how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
First and foremost, thorough keyword research must be your initial step. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.